Music Advertisement

Around the world, many music artists using ways of advertising their product. This can be done by using posters, T.V advertisements and so on but it really depends on their budget and how much they can spend on the advertising. As for a high end budget music artist/band, they could use the T.V and media to present their music where millions will be watching the advertisement at that time. Due to this, they're attract more awareness and audience but as for a low end budget artist/band, they may only use the Internet or a music festival to advertise their music. This will attract the high thousands and maybe tops of a million people to the band if they're seen as a "really good" artist that is worth listening to. Here are some examples of how bands/artist advertise their music.

Here is a very quick TV advertisement. It is an advert that advertises a well know music player which is called iTunes but the band that is in the background of the advertisement performing the song are called Coldplay. This is a good way to make their and very noticable from the audience. Because iTunes is a well used music player, this means that Coldplay will have a lot of attention from those users when they are watching this advertisement. By Coldplay showing themselves in TV advertisements, more people will become aware of their band and hopefully for Coldplay, this will increase the amount of people that buy their music.

 

Here is the second type of advertisement that I have looked at. The second type of advertisement are music magazines. I think music magazines are a great way to advertise and artist or band as it's specificly based on music so people are interested when there's a new band or artsist that has been introduced to a magazine. A new band in a magazine can attract attention from the audience that already read the magazine (people who favourite the magazine/read it on a weekly basis when a new magazine is released).

There's other ways of advertising music and that can be through posters and magazines. Posters and magazines can be found everywhere in local newsagents and they can also be found in your local newspaper where magazines are included in them. As you can see in the Billboard image above, there's an advertisement for Madonna. The star is clear on the front of the Billboard image. These are a good way to advertise music if you want to get noticed by specific genre users. For example, if there was someone that was interested in metal/rock music, they can buy a magazine called Kerrang and there might be some new bands advertising their music in the magazine.