Band Marketing

There are many ways that bands manage to get their music to sell to their audience as well as ways to present their music and get their audience away that maybe a new album has been realeased. Bands not only sell their music, but they also may sell art, posters, t-shirts and other items that are related to their band.

There are two different main kinds of marketing for music video institutions, including below the line advertisment and above the line. Below the line are for the less budget music companies that only use basic techniques to advertise and market their music. For example - for our pitch and music video, we will be using a website to advertise our music company and perhaps a place ourself in a magazine. As for those who are above the line, these will be mainstream artists such as Rihanna and Olly Murs. The way they advertise and market their product would be complete different to a low budget company. People that use above the line advertisement will use such things like billboards, T.V advertisement, radio, posters on bus stops and their own website. They have a wider range of advertisement so therefore can have more attention and a larger audience as there is a lot more attention. Here are some examples that I have researched on for band marketing from low budget marketing to high budget marketing.







As for low budget marketing, I have researched about the band is Seether compared to the high-end artists. Seether are a low budget alternative rock band that use the Internet to advertise their music. They have their own band website. From that website, you have a variety of things to access from. Seether have their own band store where you can buy fan t-shirts, posters, shot glasses/pint glasses and other items that relate to the bands identity. By doing this way of marketing their products (not only the music) - it allows them to become more popular as people that are unaware of Seether and seeing the shirt or glass from another persons perspective, makes that person curious to know what this Seether band is. From there, the band can attract more attention and build a bigger audience. Below is an image of the Seether store. You can see I am currently on the page where they sell their music from. The albums are not only available on the Seether store, but are also available in stores such as HMV and on other websites such as Amazon.

(click on the image to enlarge it)

Also on the Seether store page. There are also other pages linking to other items that they have to sell. As you can see, they have a range of items for guys and girls, hoodies, gifts and other accessories.