Music Advertisement

Around the world, many music artists using ways of advertising their product. This can be done by using posters, T.V advertisements and so on but it really depends on their budget and how much they can spend on the advertising. As for a high end budget music artist/band, they could use the T.V and media to present their music where millions will be watching the advertisement at that time. Due to this, they're attract more awareness and audience but as for a low end budget artist/band, they may only use the Internet or a music festival to advertise their music. This will attract the high thousands and maybe tops of a million people to the band if they're seen as a "really good" artist that is worth listening to. Here are some examples of how bands/artist advertise their music.

Here is a very quick TV advertisement. It is an advert that advertises a well know music player which is called iTunes but the band that is in the background of the advertisement performing the song are called Coldplay. This is a good way to make their and very noticable from the audience. Because iTunes is a well used music player, this means that Coldplay will have a lot of attention from those users when they are watching this advertisement. By Coldplay showing themselves in TV advertisements, more people will become aware of their band and hopefully for Coldplay, this will increase the amount of people that buy their music.

 

Here is the second type of advertisement that I have looked at. The second type of advertisement are music magazines. I think music magazines are a great way to advertise and artist or band as it's specificly based on music so people are interested when there's a new band or artsist that has been introduced to a magazine. A new band in a magazine can attract attention from the audience that already read the magazine (people who favourite the magazine/read it on a weekly basis when a new magazine is released).

There's other ways of advertising music and that can be through posters and magazines. Posters and magazines can be found everywhere in local newsagents and they can also be found in your local newspaper where magazines are included in them. As you can see in the Billboard image above, there's an advertisement for Madonna. The star is clear on the front of the Billboard image. These are a good way to advertise music if you want to get noticed by specific genre users. For example, if there was someone that was interested in metal/rock music, they can buy a magazine called Kerrang and there might be some new bands advertising their music in the magazine.

Official Website of Moonbootica and IAMX

Here I am going to speak about the artists websites that relate to the song. First I am going to speak about the singer in the music video. The singer in the music video is called Chris Corner who is the owner of IAMX (the singer in the background of the beat). The beat is done by Moonbootica. Because this is a joint song rather than an individual band/artist. Moonbootica are a electronic house music artist. They're not singers themselves but they create the music such as the beat. In this post I am going to speak about their websites and what their websites contain of.

Moonbootica (http://www.moonbootica.com/home/):

To start with, I am going to speak about Moonbooticas website. When you first visit the website, you are immediately shown a video/clip of Moonbooticas work. Underneath this video, there's a link that directs you straight to the website. On the website, there's links for the following things on the website:

• home
• news
• clips
• releases
• dates
• charts
• press

As soon as you go onto the home page, you are hit with "whats up", their music that is availiable to buy and dates of upcoming shows if any. Also on the website, there's a link to their Facebook page, newsletter, shop and soundcloud. Their merchandise is quite basic and doesn't contain many products. They have the usual albums, t-shirts, keyholders and posters like most bands.

IAMX (http://www.iamx.eu/):

Here I am going to speak about the person who sings the song for our music video. IAMX are a completely different band from Moonbootica but the song that we chose they've mixed their music together to create 'Pretty Little Angel'. IAMX is owned by the singer Chris Corner. The website for IAMX is very dark and doesn't have much light colours or excitement to it. The artist IAMX ranges from electronic rock to dance music. Chris Corner presents his music with visual arts but some people have said that his music is "weird" as well as his videos but he says it's a way of expressing emotion. On the website of IAMX it's quite basic. The link bars are on the left. The links that the website contains of are:

• music downloads
• tour dates
• imagery
• weblog
• boutique IAMX (also known as the shop)
• get involved
• contact 

Also on the website, they have thier own link to a Facebook, Twitter, MySpace and Youtube page. On the website, IAMX merchadise contains a lot of things such as music, textiles, accessories, tourposters and even wine. I think that their range of merchandise is good as it allows the audience to have a good choice of what to buy if they're really into this artist.

Institutional Company Information of Moonbootica/IAMX

Costume Designs/Props

During the production of the music video, I am going to include accessories such as make up, costume and props in the music video. I think due to the song being quite gothic, I am going to include dark make up such as black eye liner, white face paint etc. Also the costumes are going to be very dark and as for props, I am going to think of gothic sexual items which relates to the lyrics of the song. For example, I may include gothic angel wings for the girl to wear as this relates to the lyrics very well. Here are some images of examples of the costumes and make up that is going to be used in the music video. I am going to talk about why I think that the make up and costumes will suit the music video. I am also going to talk about some props that may be included in the music video which will make the video more exciting for our audience to watch, rather than something really basic with no make up, costumes or props.

Band Marketing

There are many ways that bands manage to get their music to sell to their audience as well as ways to present their music and get their audience away that maybe a new album has been realeased. Bands not only sell their music, but they also may sell art, posters, t-shirts and other items that are related to their band.

There are two different main kinds of marketing for music video institutions, including below the line advertisment and above the line. Below the line are for the less budget music companies that only use basic techniques to advertise and market their music. For example - for our pitch and music video, we will be using a website to advertise our music company and perhaps a place ourself in a magazine. As for those who are above the line, these will be mainstream artists such as Rihanna and Olly Murs. The way they advertise and market their product would be complete different to a low budget company. People that use above the line advertisement will use such things like billboards, T.V advertisement, radio, posters on bus stops and their own website. They have a wider range of advertisement so therefore can have more attention and a larger audience as there is a lot more attention. Here are some examples that I have researched on for band marketing from low budget marketing to high budget marketing.







As for low budget marketing, I have researched about the band is Seether compared to the high-end artists. Seether are a low budget alternative rock band that use the Internet to advertise their music. They have their own band website. From that website, you have a variety of things to access from. Seether have their own band store where you can buy fan t-shirts, posters, shot glasses/pint glasses and other items that relate to the bands identity. By doing this way of marketing their products (not only the music) - it allows them to become more popular as people that are unaware of Seether and seeing the shirt or glass from another persons perspective, makes that person curious to know what this Seether band is. From there, the band can attract more attention and build a bigger audience. Below is an image of the Seether store. You can see I am currently on the page where they sell their music from. The albums are not only available on the Seether store, but are also available in stores such as HMV and on other websites such as Amazon.

(click on the image to enlarge it)

Also on the Seether store page. There are also other pages linking to other items that they have to sell. As you can see, they have a range of items for guys and girls, hoodies, gifts and other accessories.

Similar Bands To Our Pitch

Artist Website Analysis

Here I am going to analyse some favourite artist of mine and their websites. During this analysis, I am going to talk about how they present their music, the techniques and ways they use to gain audience to their music using their website. I am going to include the following things while analysing the artists websites:

• the artists merchandise
• how they present their music
• what links the website contains
• how good the structure of the website is
• a peer assessment of the website